Tech enthusiasts from around the world are gearing up for the 51st annual Consumer Electronic Show in Las Vegas, NV, promising to be bigger and better than ever. With a bit of prep work, you can make this year’s event well worth your investment.
Here are our top five tips for making the most of CES 2018:
1) Set your conference roadmap.
Do not arrive to the 2.6 million net square feet that is CES 2018 without a plan of attack. Talk with your team, identify your priorities and objectives, and set your schedule accordingly. To help with your planning, we’ve pulled together this curated guide to CES 2018 for brands. You can also search locations by exhibitor, product category or Marketplace using this interactive map.
2) Book meetings in advance.
If possible, do as much of the heavy lifting with appointment setting on the front end. If there’s a certain contact you know will be in attendance, reach out in advance and offer to wine and dine them in Las Vegas.
3) Get connected.
Last year, the #CES2017 hashtag and @CES mentions reached 998,779. Don’t overlook this easy way to connect with fellow attendees and exhibitors before, during and after the big show. Be sure to utilize the official event hashtag #CES2018 and check in with the feed for opportunities to connect, answer questions, and get inspired.
4) Keep an open mind.
Whether you’re wandering the endless showroom floors or standing in your booth, stay curious and open minded. With over 4,000 exhibitors and 180K attendees, it’s easy to become overwhelmed. Remember, the smallest interaction can spark the brightest new idea for you and your business. Get out of your own head and give yourself permission to learn new things, especially from those outside of your space.
5) Perfect your elevator pitch.
You never know who you’ll run into at CES. If that big moment arises, will you be ready? With more and more companies attending every year, there’s a good chance you will (literally) run into someone that could become your next big opportunity. Practice your pitch prior to stepping on the showfloor – you’ll be glad you did.
Cheers to kicking off the new year at CES 2018! Team Ally can’t wait to get a sneak peek of the latest in tech innovation. If you’re interested in meeting with eCommerce experts at the show, we would love to meet up with you. Book a meeting with our team today.