Craig HaynorATLANTA, GA August 6, 2019 – Ally Commerce, an Atlanta-based eCommerce solutions provider for brand manufacturers selling direct to consumer, today announced the promotion of Craig Haynor to Chief Executive Officer.

Haynor began his tenure at Ally Commerce in 2015 and most recently has served as the company’s VP of Account Management and Operations. In this role, Craig was key in dramatically growing company revenues, delivering client results and ensuring a world class consumer brand experience for Ally Commerce’s clients.

“Craig knows this business better than anyone. He has been instrumental in driving revenue growth, retaining clients, building a strong team and culture, and structuring the business for scale and efficiency,” said Bob Anclien, Chairman, Ally Commerce. “We are confident in Craig’s ability to lead Ally Commerce into its next phase of growth.”

Haynor has spent over a decade in the direct to consumer and eCommerce industries in various sales and operational leadership roles. This includes a 12+ year stint at a former subsidiary of Fender Musical Instruments Corporation, where he led the team responsible for revenue expansion through the company’s largest strategic eCommerce channel partners such as Amazon, Sweetwater and American Musical Supply among others.

“It’s an honor to be part of the mission and team at Ally Commerce,” said Haynor. “We have built an incredible platform, which has led to strong results and long lasting partnerships with our clients. I am excited to continue the momentum.”

About Ally Commerce

Ally Commerce partners with brand manufacturers to operate their direct to consumer business, combining eCommerce expertise, proprietary SaaS technology and operational services.

The Ally Commerce solution drives every facet of a brand manufacturer’s direct to consumer operation. Technology includes the front end, consumer facing eCommerce storefronts (website, Amazon, eBay and other marketplaces). It also includes all the business-critical software – order management, inventory optimization, pricing & promotion, product listings and analytics. Operational services include fulfillment, customer service, merchandising and tech support. For more information, visit

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Dave Kart
(678) 984-3225