As a brand manufacturer, you’re already reading the signs. Toys “R” Us files for bankruptcy. Sears shutters its doors after a century at the forefront of American retail. Macy’s, JCPenney, The Gap, and many more well-known retailers are closing up shops across the nation, or reducing their physical footprint by downsizing. Something is in trouble, but it’s not spending — retail overall is still growing steadily.
No matter which lens you use to understand what’s going on, here’s the truth: Retail, as we know it, has changed. And the way you respond could very well determine your brand’s fate.
We are here to help. It’s not too late or too difficult to expand your strategy. We’ve helped many brands in the same boat launch a direct to consumer eCommerce operation and see results quickly. If you’re ready to make a change, here’s what you need to know.