Harnessing the Power of Going Direct

Harnessing the Power of Going Direct

Today’s brand manufacturers are under even greater pressure to meet and exceed customer expectations. Direct customer relationships, better margins, access to firsthand data and insights, and better control and ownership of the brand are compelling reasons to go direct. It sounds promising, but challenges like channel conflict, lack of expertise, and back-end operations need to be addressed. We teamed up with FitForCommerce to help brand manufacturers better understand the benefits, challenges, and opportunities that come with a direct to consumer approach.

In this eBook you’ll learn:

  • Why direct to consumer eCommerce should be on your roadmap
  • The pros and cons of going direct
  • Best practices for achieving and measuring direct to consumer success

    Interested in learning more about this topic? We have a webinar that corresponds with this eBook. You can access it here.

    Have questions about selling direct to consumer?

    Reach out to our team of experts now to hear about starting or growing your direct to consumer business.

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