At Ally, our mission is to drive outcomes for our clients. eCommerce is complex and constantly changing, so we rely on a fast-paced, innovative culture to make it happen. We want to help you get to know the people behind your eCommerce engine, so today, we’re taking you behind-the-scenes with Craig Haynor.

Craig Haynor

Q&A Lightning Round With Craig


VP of Account Management at Ally

Tell us a bit about your background and how you got started with Ally.

I started out early in my career working for a brand manufacturer. I saw first hand the pain points and disruption of eCommerce in the retail and B2B space. I knew there was a huge opportunity for brands to go direct to consumer, and when I heard that people were building a business to address that need, I knew I had to be part of it. Someone once told me, when you get a chance to ride in a rocketship, you don’t ask which seat, you just get in. I like that.
At Ally, we move fast and drive real results above all else. I always knew I was a bit disruptive, so I’m thankful that Ally gave me the chance to exercise that entrepreneurial spirit. My wife tells me all the time that I’m ruined for any other work environment!

“I truly believed in the mission, people, and technology here, so it’s really an honor to be a part of Ally.”

Tell me a bit about your job. What are the core components of what you do?

My responsibility centers around client results. I make sure we’re prioritized and resourced appropriately to drive outcomes for our clients.

What’s the most rewarding aspect of your work?

Without a doubt, the team, culture and speed of innovation. For me, being able to come up with a spark of an idea, talk to a couple people about it, see more spark and flame and, all within a couple of hours, see it in flight (or crashing and burning) is incredibly fulfilling.

“Pace, open honesty, apolitical, raising the bar, taking calculated risks, that’s culture here at Ally.”

What about eCommerce excites you? What would you be doing if you weren’t in this space?
The convergence of technology and commerce is fascinating to me, and there are many exciting things on the horizon. We’re all just scratching the surface. eCommerce is growing fast, and there’s a lot of disruption that’s yet to happen. I’m excited to be a part of that.
eCommerce has created a fundamental shift in the way brands can reach consumers. Ally’s solution empowers brands to do some amazing things to that end. I couldn’t imagine another place to be right now.

How do you stay balanced and focused in such an industry where things are constantly changing?

Be humble. Have your antenna up. Listen to everybody: your clients, your team, the market. To succeed in this space, you have to be wide open to everything; take in as much as you can, synthesize it down, and drive from your findings. You’re going to make some mistakes, but you have to be open, humble and willing to take calculated risks.

In your opinion, what does it take today for brand manufacturers to succeed in eCommerce today?

Don’t hire vendors’, but partner with great people. Work with a team that is dedicated to serving as an extension of your organization. At Ally, we’re deeply interwoven in our clients’ strategies and outcomes. A successful partnership is all about aligned incentives, open collaboration, direct communication, and orienting around outcomes.
We believe strongly in aligned incentives, and put our money where our mouth is. If we’re not driving results for our clients, we’re not earning a living. We will persevere and do everything it takes to get outcomes because, at the end of the day, that’s how we’re going to grow a great business.
Want to learn more about working with Ally? Get in touch today.