Consumer health is changing with increased access to technology, digital health services and new purchasing options. Disruption is happening all along the patient journey. Consumer health brands must continue to innovate in order to deliver a more efficient patient journey.
Philips Sleep and Respiratory Care has taken a big step toward staying ahead of the changing consumer health landscape by partnering with Ally Commerce to drive channel innovation through an integrated eCommerce and telesales solution.
Philips first selected Ally Commerce in late 2017 to launch and manage healthstore.philips.com, a HIPAA-compliant online store with prescription management capabilities. In addition to the eCommerce storefront, Ally’s technology platform powers Philips’ telesales operations, including backend Rx management and ERP integration.
Ally’s solution for Philips provides a strong consumer experience by enabling multiple payment and financing options, while introducing product bundles that include proprietary Philips service packages that serve patient needs more holistically.
With the Ally solution, Philips was able to get up and running quickly across multiple channels to meet consumers where they are searching for solutions. According to Sonal Matai, Head of Marketing at Philips Sleep and Respiratory Care North America, “Now that connected consumers are seeking information and care options online, it’s important to have a well-oiled e-Commerce strategy. Ally has delivered on every milestone to help us meet consumer needs directly and efficiently with the integrated solutions and technologies they’ve brought to the table.”
Under a recently renewed partnership, Ally will continue to operate, technologically enable and innovate Philip’s consumer channels; supporting the company with key technology and service capabilities.
“We are honored and excited to be partnered with Philips Healthcare, and to continue building a strong set of channel innovations in Healthcare,” said Ally Commerce CEO, Craig Haynor. “As consumer expectations change across all product categories, Philips is at the forefront of Go-to-Market and digital innovations in the Healthcare space.”
Consumer health brands that want to keep up must develop a diverse channel strategy that meets the needs of their consumers while staying compliant with industry regulations. At Ally, we’re well-versed in helping brands incubate and grow new channels to deliver customer-focused digital buying experiences.
