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To stay ahead of the curve and accommodate shifting buyer preferences, selling products to consumers online is the gold standard for today’s brand manufacturers. “While this move towards direct to consumer brings an incredible opportunity for brands to increase control over their presence in the market, it also comes with a host of challenges. These hurdles require a significant investment of both time and resources – two scarcities for many of today’s busy and bootstrapped brands.”
We’re here to make the process easier – starting with industry research that you can use to inform your decision making and guide your business. These up-to-date statistics reveal trends and preferences on everything from customer experience to shipping to the marketplace as a whole. Give them a read, and put data behind your eCommerce strategy.

eCommerce Growth Statistics

  • 2017 marked the highest year-over-year growth for eCommerce sales in the United States. (U.S. Commerce Department)
  • In 2017, eCommerce accounted for 13% of all retail sales and represented more than 49% of total retail sales growth. (U.S. Commerce Department)
  • Experts predict that eCommerce sales will hit $4.058 trillion annually by 2020. (eMarketer)
  • B2B eCommerce sales are on track to account for 27% of all B2B sales by 2020. (eMarketer)

eCommerce Marketplace Statistics

  • Amazon and their marketplace sellers sold $189.61 billion to U.S. consumers in 2017, a 30.1% increase year over year. (Internet Retailer)
  • In 2016, Amazon spent $16.2 billion on shipping, over 17% of its total order value. (Practical eCommerce)
  • 95% of shoppers research products from multiple sellers before completing a purchase. (VWO)

eCommerce Shipping and Fulfillment Statistics

  • A negative shipping experience will discourage over 50% of online shoppers from making a purchase in the future. (temando)
  • 38.7% of online sellers decided to outsource fulfillment in the last five years. (Internet Retailer)
  • 74% of consumers cite free shipping as the most important factor when shopping online. (UPS)
  • More than two thirds of SMB eCommerce companies (those shipping between 100 to 5,000 packages per month) offer free shipping and 17% cover the cost of returns. (Multi Channel Merchant)
  • 42% cite unexpected shipping charges as the number one reason to abandon an online purchase. (VWO)

eCommerce Customer Service and Experience Statistics

  • 88% of online shoppers are more likely to purchase products from brands offering a personalized, connected cross-channel experience. (Optimizely)
  • 73% of consumers will commit to a brand due to friendly employees or customer services representatives. (Oracle)
  • 58% of consumers cite brands being unavailable by phone and email as the the number one reason for a bad shopping experience. (Oracle)
  • 55% of consumers cite online reviews as being highly influential in their purchase decisions. (Kissmetrics)
  • 89% of online shoppers have stopped buying from a brand altogether due to poor customer service. (Social Media Today)

Have questions about how to best leverage these trends to optimize your brand’s eCommerce strategy? Ally Commerce is here to help. We’d love to show you what an end-to-end eCommerce solution can do to grow your brand. Get in touch today.